In September 2017, John Deere invested $305 Million to fully acquire Blue River Technology.
Blue River technology are an innovative business, focusing on computerised vision and Robotic technology. They are currently creating a system designed to maximise crop yields, which targets chemicals towards weeds only where they are present, instead of blanket spraying the complete field which can damage crops and waste chemicals. This system is designed to increase productivity and reduce cost of operation for the end user.
John Deere has vowed to run the business separately from other areas and remain based in Sunny Valley, California. The decision will help to keep the entrepreneurial elements flowing within the company.
In my opinion, this has been an exciting acquisition by John Deere and is a great addition to their current Smart AG products and services. It will be very interesting to see what new technology John Deere/Blue River Technology bring to the market over the coming years.
In March 2018, John Deere acquired Spanish carbon fibre manufacturer King Agro.
this extends from a 2015 agreement between both businesses for King Agro to develop and distribute carbon sprayer booms for Deere, which can be found on some current John Deere sprayers. King Agro will retain its brand name as part of the agreement.
This seem to add to John Deere's strategy of acquiring innovative companies which aim to increase production in agriculture as the strive to remain as market leaders in precision AG.
John Deere has acquired sprayer and planter manufacturer PLA in July 2018. PLA has 450 employees and current markets products across 4 continents.
This acquisition again adds to John Deere's focus for increased productivity and reduced costs in agricultural operations.
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